Case studies: Boinx

Client:

PepsiCo - FritoLay

Our brief: to design and develop an innovative "Active Fun" toy premium that would appeal to both boys and girls aged 8-13 years.

We took the traditional Tazo, which is a plastic printed disc, and reinvented it. Boinx is a printed plastic disc with an over moulded TPR "Tyre". The bouncing Tazo was born! It behaves like a ball and bounces to a great height. The Boinx connect together to form a larger unit that bounces higher.

Boinx proved to be a big hit and over 300 million were made. They were given away in Doritos in many countries across Europe as well as Brazil and Mexico.

Development phases we were involved with: